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Reema, as the Art Director and lead designer of The ofis rebranding project, skillfully combines spatial practice, branding, and design to transform this Knoll furniture dealership. Their approach goes beyond aesthetics, as they also prioritize the integration of interior design principles to support neurodivergent and physically disabled individuals. By incorporating inclusive design elements, Reema creates a welcoming environment that caters to the diverse needs of all visitors.
Throughout the project, Reema weaves a captivating narrative that brings The ofis culture and its Canoe Theory business strategy to life. With a keen focus on spatial elements, branding techniques, and thoughtful design, they create a unique and immersive experience for visitors. As both the transmedia storyteller and artistic director, Reema pays meticulous attention to every aspect of the project, from branding and photography to videography and storytelling, ensuring a cohesive narrative that fully engages the audience and showcases The ofis' offerings. The result is a glimpse into a world where spatial design and branding intersect, inspiring new possibilities and leaving a lasting impression on all who experience it.
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