About The Project
In their role as art director and lead designer for “The ofis” rebranding project, Reema skillfully combines spatial practice, branding, and design to transform this Knoll furniture dealership. Reema’s approach extends beyond aesthetics, with a strong emphasis on integrating interior design principles that support neurodivergent and physically disabled individuals, creating an inclusive and welcoming environment.
Throughout the project, Reema crafts a compelling narrative that vividly brings “The ofis” culture and its Canoe Theory business strategy to life. With a sharp focus on spatial elements, branding techniques, and thoughtful design, Reema ensures a unique and immersive experience for all visitors. As both the transmedia storyteller and artistic director, Reema meticulously attends to every detail, from branding and photography to videography and storytelling, resulting in a cohesive narrative that fully engages the audience while highlighting this furniture dealership’s offerings. The outcome is an opportunity to explore a world where spatial design and branding converge, igniting new possibilities and leaving a lasting impact on every individual's experience.